How to Verify Your Facebook Business Page
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In October 2015 Facebook announced that they were introducing a new feature that would allow business pages to become verified.
This is something that you should definitely do if you have not done so already, but before I show you how to do it, it is helpful to know what a verified page is and why you want to go through the process of having your page verified in the first place.
What is a Verified Business Page?
Just like Google wants to give you the best results to your search engine queries, Facebook also wants to show you the best Facebook pages when you are searching for them.
The only problem with that is that over the years there have been millions of pages created by businesses that have ceased to exist but never taken down, fictitious and dummy pages that were created but never used, not to mention the pages that have just become stagnant through lack of use.
This was causing a real headache for Facebook, so to solve this issue they came up with the verified pages idea. It’s like a kind of quality control stamp that Facebook gives to pages to confirm that they are actually legitimate businesses.
Why You Should Have Your Page Verified?
So now you know what it is, why should you care about this?
Well, companies that go through the verification process get to display the ‘verified’ symbol (a grey circle with a white tick) on their page which lends a bit of extra credibility, but far more importantly, according to Facebook, verified pages will show up higher in search results within Facebook.
I’ve also heard from clients that since becoming verified, their engagement levels have really improved. It’s hard to prove that this was a direct result of having been verified, but it doesn’t hurt to go through the process. Especially as it is usually a simple procedure.
If you are using Facebook ‘Live’, another reason you might want to verify your page is to access two great new features – scheduling and pre-stream loby – which at time of writing are only available to verified pages. These features will help you plan and promote your content in advance. You can read more about these HERE!
If you want more tips like this to help you make the most of your Facebook marketing, click here to download your free copy of our ‘101 Ninja Facebook Tips’ E-book.
How To Verify Your Page
So now you know what it is and why you should do it, let’s jump into the process! Log on to your Facebook business page, and go to your ‘Settings’ tab. From there make sure you are on the ‘General’ view. The third field down is for ‘Page Verification’.
Click on the little ‘Edit Pencil’ and then click on the ‘Verify this page’ text link, and a pop-up window like the one below will appear. At this stage you should note that the phone number you have listed in your ‘About’ page, should be the one that you enter here.
If you want to use a different one, I would recommend you abandon the verification process for a minute and go back to your page to update the information there first (even if just temporarily).
Remember, Facebook is trying to match the information it knows about you to you, so you need to make this easy for it. Once you have entered in the correct phone number, click on the ‘Call Me Now’ button and you will receive an automated voice message with a code, which you then enter into Facebook to complete the process.
That’s how it should work in an ideal world, but sometimes for whatever reason, Facebook are unable to match the number you have given it to its known records about this page, so won’t allow you to complete the process via the phone code.
If this happens to you, go back to the pop-up box where you entered your phone number and click on the ‘Verify this Page with Documents Instead’ link at the bottom left of the box.
If you need to verify your page in this way, you will need to upload any of the following documents showing your business’s name and address. This will help Facebook confirm you’re an authorised representative of the page that you are trying to verify.
You can use:
- Business utility or phone bill
- Business license
- Business tax file
- Certificate of formation
- Articles of incorporation
Update: If you find that you don’t see the option to verify your Business Page as per the above instructions, read Simon Mitchell’s comments at the bottom of this article.
Normally verifying your business page is a quick process, so it’s definitely worth doing if you want to give your page a bit of an extra boost in the search results.
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