Is ConvertKit Right For Your Business?

20 Apr 2017
Alan Martin

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Are you looking for an email marketing system that puts the power back into your hands?

What about an affordable solution that is flexible enough to grow with your business?

Hopefully you already realise the crucial part that email marketing plays in your social selling funnel, but central to ensuring all the moving parts fit seamlessly together is a robust email marketing system.

One that will grow with you no matter what level your business is currently at. One that will give you all the information that you need to be able to make important marketing decisions, in an easy to understand format.

There are plenty email marketing systems to choose from and you may already be using a service like MailChimp. Well that’s a great start; at least you have something in place and hopefully you are actively building your email subscribers, but it may be time to consider taking your email marketing to the next level.

Why We Recommend ConvertKit

At Chat Marketing we use a system called ConvertKit (affiliate link) for our email marketing. Of course ConvertKit not going to be right for every business, but here’s why we love it here at Chat Marketing. It goes without saying that you should do your own due diligence to see if it would be a good fit for your business:

Segmenting your subscribers – ConvertKit uses tags to allow you to segment your subscribers any way you want. This can be used to send specific content to specific groups of people on your list, rather than sending the same messages to everyone.

Although a basic form of segmentation is available with a paid-for account on MailChimp, the segments are preset, whereas with ConvertKit you create your own tags according to the specific needs of your business.

Sequences – It is very easy to create automated sequences to send out pre-written emails on demand. This is great when you have new subscribers and you want to send them a welcome sequence introducing them to you and your business, or for sales sequences that can be triggered based on specific content that people click on in your emails.

Resend to Unopens – ConvertKit has a really nifty feature that lets you quickly amend (if you want to) a previously sent email and send it again to people that didn’t open it the first time around. Given that the average open rate is around 30%, this will significantly increase the amount of views on your content.

Simplicity – One of the things I love about ConvertKit is just how easy it is to use. It is very intuitive and easy to navigate, unlike some of the other tools that I’ve used before. Within Sequences for example, you can easily drag and drop emails into a different order or add in new ones. There’s even a suggested template for what type of content would work well within your sequence.

If you ever have a problem or you get stuck with anything, their tech support (which you don’t get with a free MailChimp account by the way) is very responsive.

Landing Pages – If you are currently paying for LeadPages or ClickFunnels, the good news is that ConvertKit can do all of that for you within their email marketing tool, so you don’t need to go to the expense of additional software. If you need to create a stand-alone web page to collect Opt-In’s, ConvertKit have got you covered at no additional cost.

Comparative Stats – Understanding how your subscribers behave when they interact with your email campaigns is crucial to improving your results. ConvertKit makes it super easy to see how each email within a sequence is performing, in terms of open rates and click rates.

This makes it easy to see where any problems are occurring within the sequence. For example a low open rate might indicate a problem with the Subject Line or a low click rate might signify a lack of engagement with the content.

Infusionsoft, the system we used prior to moving over to ConvertKit, also has this information available but the problem is that you need to run separate reports for each email. You can’t view the statistics side-by-side.

What Makes ConvertKit Different?

One important thing that you need to know though about ConvertKit, is that it does not send HTML style emails. These are the ‘glossy’ type emails that almost look like they could be web pages! Well, ConvertKit just sends text based emails.

If sending HTML style emails is important to you, I would say ConvertKit might not be a good fit, but although HTML emails look attractive, what I’ve found is that more people tend to open text based emails because they more closely resemble standard personalised emails that you might get from someone emailing you directly.

Also, if you look at some of the top performing email marketers in the world, such as Social Media Examiner’s Mike Stelzner, and Neil Patel, who have switched over from HTML style emails to text based emails in the last couple of years. So when these big guys that are at the cutting edge of email marketing make this change, we should pay close attention to this trend too.

I suspect the reason for the shift, is what I mentioned above. Open rates are higher with text based emails! Just think about your own email Inbox for a second!

Do you open emails that are obviously newsletters, or do you mentally (or physically) save them for future reference but then never get back to them? Or maybe you just delete them if you are too busy to give them your attention when they come in.

They Also Have an Awesome Affiliate Programme

And finally, one of the things that makes ConvertKit even more attractive is that they have an awesome affiliate programme. If you have not heard of affiliate marketing before, check out ‘The Secret Sauce of Making Money Online‘.

Before I give you details about the programme it is important to note that you should only ever recommend products and services that you personally use and love; that’s why recommending ConvertKit is a no-brainer for me. I’d still be recommending them even if they didn’t have an affiliate programme. Trust is the most important thing on the internet, so never recommend a business just for the affiliate commission.

Anyway…

If you sign up to the ConvertKit affiliate programme, you can earn a 30% recurring commission for everyone you refer to ConvertKit that becomes a customer too. That means that if you were on their 0 – 1,000 subscribers plan, which costs $29 per month, you would only need to refer 4 people to cover the cost of your monthly subscription. If you refer more than that, ConvertKit would actually be paying you, as well as covering the cost of using their system.

I am sure that if you love using ConvertKit as much as I do and if you think it would be beneficial to others, you could easily point 4 of your colleagues in their direction, and if they become ConvertKit customers that would be your subscription paid for. Then as I see it, any more than that is just a bonus! 

They also offer a lot of support to their affiliates, through regular training webinars, a private Facebook Group and frequent promotions; so if you’ve new to affiliate marketing and love using ConvertKit, this is a great programme to start with.

What Type of Business is ConvertKit Not Right For?

Any business can of course use ConvertKit, but it was really designed with bloggers in mind. I’ve already mentioned that ConvertKit doesn’t do glossy HTML style emails, so if your business is very visual, then ConvertKit is probably not the best system for you. In my experience this tends to apply more to B2C businesses rather than B2B businesses, where it is more about sharing stunning product images and a clear CTA to buy the product featured. B2B marketing tends to be more about information sharing and content marketing, with a view to nurturing prospects over time, before any pitch is made.

Conclusion

These are just some of the reasons that we love ConvertKit here at Chat Marketing, but the story doesn’t end there. Nathan and his team of ninja developers over at ConvertKit are constantly innovating and bringing out new features, such as the option to split test different subject lines and geo-target your emails. You can read more about that here!

Regardless of whether or not you use ConvertKit though, make sure you choose an email marketing system that fits the needs of your business both now and in the future, because it can be a real pain to change to another system further down the line.

Let me know in the comments below, which email marketing system you are currently using and why you like it.

Other Articles You Might Like

Getting Started with Email Marketing

Infusionsoft vs ConvertKit

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Affiliate Marketing: The Secret Sauce of Making Money Online

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