Is ConvertKit Right For Your Business?

Are you looking for an email marketing system that puts the power back into your hands?

What about an affordable solution that is flexible enough to grow with your business?

Hopefully you already realise the crucial part that email marketing plays in your social selling funnel, but central to ensuring all the moving parts fit seamlessly together is a robust email marketing system.

One that will grow with you no matter what level your business is currently at. One that will give you all the information that you need to be able to make important marketing decisions, in an easy to understand format.

There are plenty email marketing systems to choose from and you may already be using a service like MailChimp or Mailerlite (sponsored).

Well that’s a great start; at least you have something in place and hopefully you are actively building your email subscribers, but it may be time to consider taking your email marketing to the next level.

Why We Recommend ConvertKit

At Chat Marketing we use a system called ConvertKit (sponsored) for our email marketing. Of course ConvertKit not going to be right for every business, but here’s why we love it here at Chat Marketing.

It goes without saying that you should do your own due diligence to see if it would be a good fit for your business:

Creator Network – This is a relatively new feature in 2023 but it’s potentially a game-changer for small businesses.

Within the platform you create a publicly viewable ‘Creator Profile’, where you have your Bio and you can include links to other online properties you would like to direct people to. You can also make selected newsletters you’ve sent public, so people can browse your profile and sample your content before signing up.

Then linked to that there is the Creator Network its self, that it is a directory of course creators that you can team up with by cross promoting their newsletters automatically when people sign up to join your email list. You can link to up to 5 creators in this way.

This feature is only available to premium subscribers, but in my opinion access to the Creator Network this is worth paying for one of their paid plans alone.

Video embed – Video is hot right now across all platforms, from social media to email marketing, so having the ability to embed your videos directly into your emails. While MailChimp allows you to link a thumbnail to a video hosted on YouTube or some other hosting platform, ConvertKit gives you the option to upload your video directly to their platform.

Segmenting your subscribers – ConvertKit uses tags to allow you to segment your subscribers any way you want. This can be used to send specific content to specific groups of people on your list, rather than sending the same messages to everyone.

Although a basic form of segmentation is available with a paid-for account on MailChimp, the segments are preset, whereas with ConvertKit you create your own tags according to the specific needs of your business.

Sequences – It is very easy to create automated sequences to send out pre-written emails on demand. This is great when you have new subscribers and you want to send them a welcome sequence introducing them to you and your business, or for sales sequences that can be triggered based on specific content that people click on in your emails.

At present automation is only available on the paid plans, but that is typical of most email marketing software platforms.

Resend to Un-opens – ConvertKit has a really nifty feature that lets you quickly amend (if you want to) a previously sent email and send it again to people that didn’t open it the first time around. Given that the average open rate is around 30%, this will significantly increase the amount of views on your content.

Simplicity – One of the things I love about ConvertKit is just how easy it is to use. It is very intuitive and easy to navigate, unlike some of the other tools that I’ve used before. Within Sequences for example, you can easily drag and drop emails into a different order or add in new ones. There’s even a suggested template for what type of content would work well within your sequence.

If you ever have a problem or you get stuck with anything, their tech support (which you don’t get with a free MailChimp account by the way) is very responsive.

Landing Pages – If you are currently paying for LeadPages or ClickFunnels, the good news is that ConvertKit can do all of that for you within their email marketing tool, so you don’t need to go to the expense of additional software.

If you need to create a stand-alone web page to collect Opt-In’s, ConvertKit have got you covered at no additional cost.

Comparative Stats – Understanding how your subscribers behave when they interact with your email campaigns is crucial to improving your results. ConvertKit makes it super easy to see how each email within a sequence is performing, in terms of open rates and click rates.

This makes it easy to see where any problems are occurring within the sequence. For example a low open rate might indicate a problem with the Subject Line or a low click rate might signify a lack of engagement with the content.

Infusionsoft, the system we used prior to moving over to ConvertKit, also has this information available but the problem is that you need to run separate reports for each email. You can’t view the statistics side-by-side.

What Makes ConvertKit Different?

In my opinion ConvertKit is different because they are constantly innovating and thinking outside the box, and always have content creators at the heart of everything they do.

The Creator Network is just one example of that, but they have also made significant inroads into the selling of digital products from within the platform and other monetisation opportunities that you might not find on other platforms.

They often run free training webinars with other successful business owners, who showcase what’s working for them.

What Type of Business is ConvertKit Not Right For?

Any business can of course use ConvertKit, but it was originally designed with bloggers in mind.

In practical terms, that means that they are all about the content and deliverability, rather than looking like a glossy newsletter that people put aside for later and then don’t get back to reading (or maybe that’s just me). 

ConvertKit emails look more like emails you would get from a friend or colleague, which means people are more likely to open them.

They do offer HTML style emails now too, but if your business is very visual then ConvertKit might not the best system for you.

As an example, if you are a travel agent and you want to send emails with beautiful sandy beaches and palm trees, then MailChimp or Mailerlite (sponsored) might be better options for you to consider.

If you are wondering which of these is best, I prefer Mailerlite over MailChimp, but that’s just a personal preference!

For the rest of us, ConvertKit is ideal.

Conclusion

These are just some of the reasons that we love ConvertKit here at Chat Marketing, but the story doesn’t end there.

Nathan and his team of ninja developers over at ConvertKit are constantly innovating and bringing out new features, which makes it an exciting platform to be using right now.

Regardless of whether or not you use ConvertKit though, make sure you choose an email marketing system that fits the needs of your business both now and in the future, because it can be a pain to change to another system further down the line.

Let me know in the comments below, which email marketing system you are currently using and why you like it.

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