Blog

In this article I am going to be sharing some tips on the type of content that you should be regularly sharing with your online communities. This is probably the second most common question I am asked, behind “How do I grow my fanbase on {insert name social network}?” and it is a very good question!…

Facebook allows page owners and Admins to create a shortened version of their URL for marketing and aesthetic purposes. Unless you were given the option to set up a custom URL when you first created your Facebook business Page (see image below), the URL you are automatically issued with is very long and usually consists of a…

One of the most common questions I get asked is, “what social networks should I be using to reach my customers?” The answer to that question is entirely dependant on who your ideal customer is. Once you have identified your ideal customer you will need to find out what social media platforms they are active on, so…

One of the biggest mistakes you can make in your business is to assume that everyone is your customer. As Virginia Muzquiz so aptly put it, “If you market to everyone as a prospect, you’ll get no one as a client“. The first thing you need to do is get really clear on who your…

Let me ask you, are you getting the results that you expected from your social media marketing? If not, it could be that you haven’t adopted a social media mindset. If you don’t understand these fundamentals, you are likely to be wasting a lot of time and not having much to show for it. This social media stuff will…

Let me ask you a quick question! Do you think that your customers would actually PAY to get your marketing materials? I know this sounds like a crazy question but it happened to me about 3 weeks ago. Let me give you the back-story to this, then I’ll explain how this relates to your marketing. Useful…

According to Social Media Examiner’s 2016 Industry report, only 46% of marketers feel like their Facebook marketing efforts are working. Why so low a percentage? Well one of the reasons often cited by marketers is because it takes a lot of time and effort to maintain an effective presence on Facebook (time, that could be spent…

For Facebook marketing to be effective, it is essential to have a sizeable audience. I know that’s not rocket science, but without a large and relevant fan base it is like speaking to an empty room and you will likely be wasting your valuable time and effort! In order to attract a large audience and be successful with your…

It is often said that there is a difference between how Business to Business (B2B) companies use social media compared to their Business to Consumer (B2C) counterparts. To test this theory I decided to interview Sandie Holmes from the award-winning consultancy 121 HR Solutions. 121 HR Solutions were singled out for special attention by Theo…

In 2014 consumers in the UK spent £16.5 billion through affiliate marketing and lead generation activities (also known as performance marketing), which was more than a 14% increase on the year before  (source: Internet Advertising Bureau UK) and represents a huge but little-known about opportunity for small businesses when done ethically. However, done the wrong way it…