Blog

Not sure if writing a blog is a waste of time? Want to know what blogging can do for your business? In this article I’ll explain 5 of the top reasons why I think you should invest your time writing, publishing and promoting regular blog articles. If you haven’t heard Marcus Sheridan’s story, about how…

In a previous edition of the Chat Marketing e-newsletter I tried out a live experiment in order to illustrate the power of the subject line in influencing whether or not an email gets opened. One of the challenges in marketing (both on and offline) is to ensure your messages are seen by as many people as possible….

With the Social Media Success interview series I try to pick different industries in order to show that any business sector can be successful using social media. This week it is my absolute pleasure to introduce you to Derek Cowan and his business ‘Get it Done Cleaning’ based in Fife. Derek’s company are ‘wiping the floor’…

Today I wanted to talk about something crucial to the success of your business, and that is ‘Mindset’. I am going to explore this topic through my experience with running and what it has taught me about this most fundamental of business skills. Why Running? Well, why not? Actually, I’m not a big fan of running if the…

As usual I was on the lookout for the best business success stories to share with you, when I came across the amazing story of a local business woman that managed to get her business to trend nationally on Twitter resulting in over 2 million views of her content. Naturally I was extremely curious to…

For any business, large or small, being able to attract and retain the right calibre of staff is crucial to the future success of the organisation, so I was fascinated to hear about how Insights, a very successful training and personal development company, are using social media to successfully motivate their staff and increase awareness…

Email marketing is one of the most effective ways to grow your business, and social media can play an important role in helping you achieve this, but it is surprising that many businesses are still not doing this yet. Are you actively building an email list of people who have opted in to receive your…

Are you looking for a network that makes it easy to gain leads and sales? Do you want a platform that brings you business but does not require you to post multiple times per day just to get noticed? In this article I’ll share with you 5 ninja power strategies to help you magnetically attract clients…

Breaking your leg in a skiing accident is not most people’s idea of a blessing but for Salon Partner Pauline Davidson of Partners Hair and Beauty in Broughty Ferry, it proved to be exactly that! Following a nasty accident on the slopes in 2010, Pauline found herself on the sidelines for several months while recovering…

What difference can mindset have on the profitability of your business? Can mindset actually be more important than technical skills or knowledge? In this article I’m going to share a story about the difference that challenging my limiting beliefs made to my business during a traditionally quiete time of year. Business as usual At Chat Marketing we tend to be quieter…