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Are you an online course creator looking to boost your course sales? Social media can be a game-changer when it comes to promoting and selling your courses. With millions of active users across various platforms, leveraging social media can help you reach a wider audience and skyrocket your course sales. In this article, we will…

With the plethora of social media channels and publishing platforms available, for the budget conscious entrepreneur looking to boot-strap whenever possible, it can be tempting to think that you don’t really need a website any more. That would be a big mistake however, and here’s why! Simply put, a website and a social media account such…

When I first became interested in social media as a potential business tool, I was advised by some that it was just a fad and that I shouldn’t waste my time with it. Over a decade later, social media has not gone away! In fact, according to Pew Research Centre, social media usage by American adults has…

Far too many businesses simply post on Facebook and Twitter or whatever other channels they happen to like using, and wonder why they are not getting the results they expected – usually more sales. One of the main reasons for this is that they simply don’t have a strategy in place that will actually move…

Before we dive into specific tactics let’s define exactly what ‘Social Networking’ means. According to Google, Social Networking involves “the use of dedicated websites and applications to interact with other users, or to find people with similar interests to one’s own.” What this means from a marketing perspective is that social networking is about strategically engaging with identified individuals on social media, who…

One of the mistakes I see in social media is that marketers target their sales messages, both organic and paid, at people who don’t have a strong enough relationship with them, and then wonder why they don’t buy. It’s a bit like going into a bar and asking a stranger to marry you, before you have even dated…

Are you making money from your social media marketing? Are you posting regularly but not seeing the results that you expected? In this article I am going to explain how to set up an email based social selling system, that you can use to move your fans from content consumers to paying customers. You’ve Got to…

One of the most common questions I get asked is, “what social networks should I be using to reach my customers?” The answer to that question is entirely dependant on who your ideal customer is. Once you have identified your ideal customer you will need to find out what social media platforms they are active on, so…

Let me ask you, are you getting the results that you expected from your social media marketing? If not, it could be that you haven’t adopted a social media mindset. If you don’t understand these fundamentals, you are likely to be wasting a lot of time and not having much to show for it. This social media stuff will…

For any business, large or small, being able to attract and retain the right calibre of staff is crucial to the future success of the organisation, so I was fascinated to hear about how Insights, a very successful training and personal development company, are using social media to successfully motivate their staff and increase awareness…