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  • "When it comes to social media Alan is extremely knowledgeable, easy to get on with and it was a pleasure to work with him. He is one of life’s good guys. Nothing is too much trouble for him. He listens to your social media challenges and gives you strategies and tools that work."
    Maureen Sharphouse
    Coach, Speaker, Mentor
  • “Chat Marketing have helped steer us through the bewildering array of Social Networking opportunities and have shown us how to get the most out of this medium from a business point of view. Alan is easy to work with, a good listener who delivers excellent results.”
    David Adams
    Adams Law
  • “I've just attended Chat Marketing's "Twitter4Business" workshop this morning. What an excellent and informative event. I would highly recommend Alan and Chat Marketing to any business looking to get started in the bewildering world of social media. Many thanks Alan.”
    Andy Perkins
    F8 Venues

Category: Social Media Strategy

  • Do Small Businesses Still Need A Website?

    With the plethora of social media channels and publishing platforms available, for the budget conscious entrepreneur looking to boot-strap whenever possible, it can be tempting to think that you don’t really need a website any more. That would be a big mistake however, and here’s why! Simply put, a website and a social media account such…

    21 Oct 2016
    Alan Martin
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  • 7 Benefits of Social Media for Your Business

    When I first became interested in social media as a potential business tool, I was advised by some that it was just a fad and that I shouldn’t waste my time with it. Over a decade later, social media has not gone away! In fact, according to Pew Research Centre, social media usage by American adults has…

    9 Oct 2016
    Alan Martin
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  • How to Create a Social Media Strategy

    How to Create a Social Media Strategy

    Far too many businesses simply post on Facebook and Twitter or whatever other channels they happen to like using, and wonder why they are not getting the results they expected – usually more sales. One of the main reasons for this is that they simply don’t have a strategy in place that will actually move…

    8 Oct 2016
    Alan Martin
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  • Putting The ‘Networking’ Back Into Social Networking

    Before we dive into specific tactics let’s define exactly what ‘Social Networking’ means. According to Google, Social Networking involves “the use of dedicated websites and applications to interact with other users, or to find people with similar interests to one’s own.” What this means from a marketing perspective is that social networking is about strategically engaging with identified individuals on social media, who…

    7 Oct 2016
    Alan Martin
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  • How To Build Trust On Social Media

    One of the mistakes I see in social media is that marketers target their sales messages, both organic and paid, at people who don’t have a strong enough relationship with them, and then wonder why they don’t buy. It’s a bit like going into a bar and asking a stranger to marry you, before you have even dated…

    3 Oct 2016
    Alan Martin
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  • Getting Started With Email Marketing: From Fans to Customers

    Are you making money from your social media marketing? Are you posting regularly but not seeing the results that you expected? In this article I am going to explain how to set up an email based social selling system, that you can use to move your fans from content consumers to paying customers. You’ve Got to…

    2 Oct 2016
    Alan Martin
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  • How to Choose the Best Social Media Platform

    One of the most common questions I get asked is, “what social networks should I be using to reach my customers?” The answer to that question is entirely dependant on who your ideal customer is. Once you have identified your ideal customer you will need to find out what social media platforms they are active on, so…

    29 Sep 2016
    Alan Martin
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  • Developing a Social Media Mindset

    Let me ask you, are you getting the results that you expected from your social media marketing? If not, it could be that you haven’t adopted a social media mindset. If you don’t understand these fundamentals, you are likely to be wasting a lot of time and not having much to show for it. This social media stuff will…

    27 Sep 2016
    Alan Martin
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  • Success Story: Social Media Insights

    For any business, large or small, being able to attract and retain the right calibre of staff is crucial to the future success of the organisation, so I was fascinated to hear about how Insights, a very successful training and personal development company, are using social media to successfully motivate their staff and increase awareness…

    4 Aug 2016
    Alan Martin
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  • Social Media Branding

    Want to know how to keep your branding consistent across all your social media channels? Not sure where you can use branding on your social media accounts? In this article I’ll explain the importance of branding in social media, where the branding opportunities are and how to remain consistent, so that you have a recognisable style across all…

    13 Jul 2016
    Alan Martin
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