Facebook Advertising

Location: Edinburgh
Date:  25 Sep 2018
Time:  9.00am - 4.00pm

With 2.23 Billion monthly active users, whether you are B2B or B2C, the chances are your ideal customers or clients are likely to be on the world’s largest social network.

According to an eMarketer study, 96% of social media marketers consider Facebook to be the most effective social media advertising platform, and with 67% of marketers planning to increase their use of Facebook ads in the coming year (source: Social Media Examiner), there’s never been a more urgent need to learn the ins and outs of advertising on Facebook.

Facebook advertising is highly-targeted, flexible and extremely cost effective, allowing you to have complete control of your budget so you don’t overspend. However, how do you create the most efficient and effective ad (most clicks for the least budget) that delivers results?

This practical full day workshop is being run in association with The Chartered Institute of Marketing but is open to both members and non-members alike.

[Please Note: Bookings for this workshop are to be made directly with The Chartered Institute of Marketing. See ‘How To Book‘ information below]

Delegates will learn:

• How to target people who have visited your website

• How to build your email list

• How to target your existing customers (encouraging repeat business)

• How to attract your ideal audience to ‘Like’ your Facebook page

• How to write ads that sell

• How to use Facebook’s analytics to improve your ad performance

• The different payment options and how to maximise your budget

The workshop also includes a Facebook ads clinic enabling you to trouble-shoot any current or previously run campaigns. Alternatively, if Facebook ads are new to you, clinic time can be allocated to assist you through the process of setting up your first campaign.

Also includes a light lunch and refreshments throughout the day.

Who Should Attend?

This event is ideal for marketing professionals, business owners, social media managers, sales professionals and all those who want to have an understanding of how they can use Facebook advertising to achieve their business objectives.

CPD duration: 6 hours

CPD category: Digital integration

Registration and networking is from 09:00, the workshop starts at 09:30 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.

Investment: £159 [Member price] or £179 for non-members.

How to Book

*Important Information

Booking is made directly with The Chartered Institute of Marketing online, by clicking HERE (Do not use the ‘Book This Event’ button below).

If you have any questions about this particular workshop or about the booking process, please call the Network Support Team on 01628 427340 or email cimevents@cim.co.uk.

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