LinkedIn for Business Leads

Location: Royal Scots Club, Edinburgh
Date:  20 Feb 2019
Time:  9.00 - 16.00

LinkedIn for Leads is a hands-on workshop that will teach delegates the latest LinkedIn marketing strategies and tactics to increase their lead generation efforts without being too salesy. Delegates will learn how to find and connect with their ideal prospects, how to create and maintain relationships built on trust and ultimately win more business.

This practical full day workshop is being run in association with The Chartered Institute of Marketing but is open to both members and non-members. Includes 6 hrs of CPD certification.

[Please Note: Bookings for this workshop are made directly with The Chartered Institute of Marketing. See ‘How To Book‘ information below]

This workshop will cover:

• How to create a LinkedIn strategy

• How to optimise your profile to be found in searches

• How to manage network security and visibility

• How to build relevant connections

• How to set up a company page

• How to create and manage LinkedIn groups

• How to get the most from LinkedIn advertising

• How to integrate LinkedIn with other marketing channels.

Who Should Attend?

The event is ideal for marketers, business owners, HR managers, recruitment consultants and senior management, focused on business-to-business marketing.

CPD duration: 6 hours

CPD category: Digital integration

Registration and networking is from 09:00, the session starts at 09:30 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.

Investment: £159 [Member price] or £179 for non-members.

How to Book

*Important Information

Booking is made directly with The Chartered Institute of Marketing online, by clicking HERE (Do NOT use the ‘Book Now’ button below).

If you have any questions about this particular workshop or about the booking process, please call the CIM Network Support Team on 01628 427340 or email

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