Visual Social Media Marketing

Location: Royal Scots Club, Edinburgh
Date:  30 Oct 2018
Time:  9.00am - 4.00pm

As commercial social media messages and consumer adoption continues to grow, at the same time as attentions spans are in decline, it is getting harder for businesses to break through the wall of noise.

The average person has 338 friends on Facebook and many have much more than this, so your carefully crafted messages are competing with cute cat pictures and updates from friends and family. A great way to stand out on any social media platform is to create good quality sharable images. Not only can a picture tell a thousand words, it can also inspire and engage and drive people towards taking action! People are naturally drawn to visual content in their newsfeed and most of the major social networks are transforming into visual platforms to take account of this trend.

‘Visual social media marketing’ is an informative full day workshop that will equip you with everything you need to know to make your marketing stand out. Delegates will not only learn how to create images suitable for all the major social media platforms, but will also learn business strategies for generating bottom-line results from their images.

This practical full day workshop is being run in association with The Chartered Institute of Marketing but is open to both members and non-members. Delegates will learn how to use basic image editing software tools to create professional-looking social media graphics, how to source royalty free images, Instagram and Pinterest marketing strategies. Includes 7 hrs of CPD certification.

[Please Note: Bookings for this workshop are made directly with The Chartered Institute of Marketing. See ‘How To Book‘ information below]

This workshop will cover:

• The importance of visual marketing

• Developing an image strategy

• How to maintain your brand identity across multiple platforms

• Software tools to easily create images for social media

• Where to find free and low cost images

• How to use Pinterest for business

• How to use Instagram for business

• How to create infographics

Who Should Attend?

This event is ideal for business owners, marketing managers, sales managers, business development managers and anyone else with responsibility for marketing or sales within their organisation.

CPD duration: 6 hours

CPD category: Digital integration

Registration and networking is from 09:00, the session starts at 09:30 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.

Investment: £159 [Member price] or £179 for non-members.

How to Book

*Important Information

Booking is made directly with The Chartered Institute of Marketing online, by clicking HERE (Do not use the ‘Book Now’ button below).

If you have any questions about this particular workshop or about the booking process, please call the Network Support Team on 01628 427340 or email

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