Facebook: Dominate With this Simple Strategy (Exclusive How-To Make Your Videos More Watchable)
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Are you looking for a simple strategy that will help you dominate your competition on Facebook? Are you trying to reach a large portion of your audience and engage them with dynamic content? Then you should really consider using Live video on Facebook.
Advantages of Facebook Live
Live is a Facebook service that lets you broadcast “live” video on the platform.
In the last few years, the social giant has reduced reach for business pages. If you have 100 fans, for example, potentially just one to six of them sees your posts. But because the platform is trying to promote more video, the reach for Live video is much higher. In fact, it receives more than any other type of post!
When you go Live, the fans of your page will also receive a notification. So Facebook alerts your followers for you, which will ensure that your marketing messages get seen.
It should be noted here that not all video posts receive the same amount of reach. Sharing a link to a YouTube video, for example, receives the least amount. Facebook wants users to use Live, which is why it receives the most. But if you need to share a pre-produced video, the best practice is to upload the file to your page.
Where to Go Live on Facebook
The social giant has made it very easy for marketers to use Live. Not only can you go Live from your personal profile, but you can do so through your business page, an event, and even in a group, as well.
Using groups strategically is a great way to interact with members of your target market who are not followers of your page. When you use Live in a group, it takes that strategy to a whole new level, allowing that audience to see who you are and learn what your brand is about.
Business Benefits of Live Streaming
In addition to the enhanced reach, video is an excellent tool for brand building and creating interest. It is the next best thing to being face-to-face. Humans are visual and viewers make an emotional connection when they are interested in the subject.
Since buying is more of an emotional decision than a logical one, using video to create that connection is a savvy marketing decision. Having that emotional connection will also drive engagement, resulting in even more reach for your Live video.
Top Tips for Live Streaming
The most important thing to remember when doing Live video is making sure you have something relevant to say. Simply picking up your smartphone and saying “Hi” to your target market is not good marketing. Be sure your message has a beginning, middle and end with a compelling call-to-action so your viewers know what to do next. You can also share your video into groups that you manage so that the members can see your broadcast.
After your Live is published, you can edit the description text to let others know what you covered. That way the video will have a longer life cycle on Facebook.
But perhaps the most important fact to remember is to be yourself, don’t try to imitate what you think you should be. Let your true personality out so others can see who you are.
If you’re nervous, keep working at it. Every time you go Live it will get easier.
Exclusive How-To For Making Videos More Watchable
While one of the great advantages of Live is that you can do it anytime, anywhere, there should be a level of professionalism to the presentation. People today have grown up with TV and expect a certain level of production value. If it’s not there, then people will focus on the flaws and not hear your message.
So here are a few items you should consider before going Live. They will help make your videos more watchable.
Be Heard
People are used to hearing good, clear audio with their video. So you may need to get a microphone that will deliver clean sound. The good news, though, is that you won’t have to spend too much. Check out this list of smartphone microphones on Amazon.
Keep it Steady
Handheld video can work occasionally, but it draws attention to itself and you run the risk of someone focusing on it instead of listening to you. So to keep your smartphone or camera steady, invest in a tripod or even a selfie stick. Like the microphone, they are very affordable and will make your videos much easier to watch.
Keep it on the Level
Be sure your video is not slanting or leaning in one direction. This is another problem that will draw attention to itself. Always check your shot first to make sure it is lined up properly. If you will be using a tripod, be sure to get one with a bubble-level built in. It will help you keep your shots looking good.
Lighten Up
The last pointer is to make sure your video is well lit. If you are outside on a sunny day, you should not have any problems. But if you are going Live indoors, it’s possible that you may not have enough light.
You could invest in a light kit or even a LED ring. You can also make use of natural light to make sure your face is properly illuminated. Face a window and place the camera between yourself and that window. The light streaming in from the outside should do the job.
Wrapping it Up
Using Live video on Facebook is a great strategy for reaching more people. Video is also a great way to build connections with others. Follow the tips above to make sure you minimise distractions and your Live broadcasts will be getting likes, shares and comments before you know it.
If you would like more information about Facebook Live, call Chat Marketing on 0131 6189898.
Alan Martin is a social media speaker and coach with Chat Marketing.
Having worked with clients from various industries, we’ve learned that sometimes you need to think outside of the box to find the most effective targeting options.
