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Using Live video on Facebook is a great strategy for reaching more people. Video is also a great way to build connections with others.

Are you looking for a simple strategy that will help you dominate your competition on Facebook? Are you trying to reach a large portion of your audience and engage them with dynamic content? Then you should really consider using Live video on Facebook.

Advantages of Facebook Live
Live is a Facebook service that lets you broadcast “live” video on the platform.

In the last few years, the social giant has reduced reach for business pages. If you have 100 fans, for example, potentially just one to six of them sees your posts. But because the platform is trying to promote more video, the reach for Live video is much higher. In fact, it receives more than any other type of post!

When you go Live, the fans of your page will also receive a notification. So Facebook alerts your followers for you, which will ensure that your marketing messages get seen.

It should be noted here that not all video posts receive the same amount of reach. Sharing a link to a YouTube video, for example, receives the least amount. Facebook wants users to use Live, which is why it receives the most. But if you need to share a pre-produced video, the best practice is to upload the file to your page.

Where to Go Live on Facebook
The social giant has made it very easy for marketers to use Live. Not only can you go Live from your personal profile, but you can do so through your business page, an event, and even in a group, as well.

Using groups strategically is a great way to interact with members of your target market who are not followers of your page. When you use Live in a group, it takes that strategy to a whole new level, allowing that audience to see who you are and learn what your brand is about.