Blog

What is content marketing? Why is it important for your business? In this article I’ll explain what content marketing is at both a strategic and practical level, and why it should be a vital ingredient of your social media marketing. It is a mistake to think of these as two different marketing disciplines and it’s vital that you understand the…

I gave a presentation this week on the topic of getting started with Facebook marketing (yes, this is still new to a lot of people). Anyway, one of the slides in the presentation (see below) was about how to build your fans on Facebook. Whilst I don’t have time to explore all the techniques mentioned in…

Want to know how to keep your branding consistent across all your social media channels? Not sure where you can use branding on your social media accounts? In this article I’ll explain the importance of branding in social media, where the branding opportunities are and how to remain consistent, so that you have a recognisable style across all…

Are you spending too many hours on social media? Want to discover some tools that will save you time and help you stay productive? In this article, I’ll reveal my top time-saving and productivity tools that will allow you to maintain a professional presence on social media, without spending all your time on social media. Finding…

Are you using Facebook’s tracking pixel yet? Heard about it, but not sure how to install it on your site? In this article you’ll discover what the tracking pixel is, where to get it and what to do with it once you have it. Although very powerful, I believe that Facebook don’t do a very good job of explaining…

With all the online buzz and emotional outpourings (yes, really!!) about the TCMA conference in Edinburgh last week, I am sure you are probably fed-up hearing about it if you didn’t manage to make it to the event, but there were some really important learning points that I wanted to share with you. Some of…